Spotlight on Tech

Data Democratization

Gaurav Jain
Director of Engineering
Rakuten Symphony
March 15, 2023
minute read

One of the trending buzzwords in the last few years is "Data Democratization." Today's businesses sit on a wealth of data; the focus must be on how best to activate it and build value.

How do I get data to a much wider audience so that they can analyze for their own business requirements and develop insights and value much more quickly than they were previously able to do?

What is Data Democratization?

Data democratization means making data accessible throughout an organization across functional roles and departments. It allows the chance to harness its power to create 360-degree views of customers that will ultimately drive better experiences and outcomes.

Traditional Telecom  

In the decades preceding us, telecom companies have focused primarily on providing connectivity services and depending on various vendors across RAN, core, automation, marketing, etc. Typically, we call this a non-intelligent pipe on top of which companies like Meta, Spotify, and Google have built an entire ecosystem of applications to collect customer data and help newer businesses target better.

The key to future business models is how well organizations can collect, transform, and utilize data. Data, as they say, is the new oil.

Current Data Management

Each telecom company has created many small data silos where OSS, BSS, RAN, Core, and Marketing do not interact. Hence, generating insights, launching new packages, and customer communication have become mammoth tasks. Therefore, the telcos have had to depend on third-party data sources from Google and location-based flows to select the right audience for marketing campaigns.  

It is time for the telecom industry to utilize the tech stack that powers eCommerce and other new verticals and industries.  

Rakuten Symphony's approach to Data Management

We at Rakuten Symphony envisioned a horizontally scalable, resilient data platform, SymworldTM platform, with multiple database solutions to power the telecom applications into a central data lake to ensure maximum availability across the organization to all users.  

While designing the solution, we ensured to test compatibility with both on-premises and cloud-based storage systems. We also provided to power the platform with all possible data storage, streaming, search, and transformation solutions a telecom firm might need, like object storage, SQL/No SQL database, in-memory database, event streaming, spark streaming, and ETL solutions.

Think of a new telecom data cloud, giving a complete directory listing of all data in the organization and governed centrally to prevent unauthorized access, ensuring regulatory compliance on sensitive user data.

Let's create a new world of interactive OSS, BSS, marketing, and internet services – ensuring telecom companies start harnessing the power of data generated by its millions of customers and be able to launch innovative win-win products.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Future of Telecom

Subscribe to Covered, a Newsletter for Modern Telecom

You are signed up!

Thank you for joining. You are now a part of the Rakuten Symphony community. As a community member, you will receive news, announcements, updates, insights and information in our eNewsletter.
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Notice for more information.