Rakuten is reinventing telecom by greatly reducing cost, rewarding big users not penalizing them, empowering more people and leading the human centric AI future.
The mission is to connect everybody and enable all to be.
Rakuten. Telecom Invented.
We’re challenging the status quo. We’re going to turn it upside down. Low-cost, fast and high-quality network coverage for every single person. That’s our goal.”
Mickey Mikitani Chairman and Chief Executive Officer, Rakuten Group Chief Executive Officer, Rakuten Symphony
Rakuten is not a telecom company
With a diverse ecosystem of over 70+ services, Rakuten has successfully transformed industries—moving them online to benefit from total digitalization, reducing cost and accelerating operations to create unbeatable competitive advantage.
Examples of Rakuten Japanese leadership
#1 e-commerce marketplace
by domestic e-commerce GMS
#1 credit card
by shopping GTV
#1 online bank
by # of accounts
#1 online brokerage
by # of accounts
#1 travel app
#1 loyalty points program
Rakuten is now transforming telecom
Our approach is radically different from traditional telecom, starting with digitalizing all business processes—from planning, deployment, operations and moving into one platform and philosophy.
With software driven cloud-native networks, continuous overlap and interplay are the foundation.
Telecom is no longer a static operating model but continuously adjusts based on customer needs of the moment.
Those that adjust the fastest will have the best network performance, the least cost, and time to market advantage — fostering the most sustainable and energy-efficient networks.
How can Symphony help?
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