Building a business to change the world

All people need connectivity.
The Rakuten Group is reinventing telecom by greatly reducing cost, rewarding big users not penalizing them, empowering more people and leading the human centric AI future.
The mission is to connect everybody and enable all to be.
Rakuten. Telecom Invented.
We’re challenging the status quo. We’re going to turn it upside down. Low-cost, fast and high-quality network coverage for every single person. That’s our goal.”
Mickey Mikitani
Chairman and Chief Executive Officer, Rakuten Group

Chief Executive Officer, Rakuten Symphony
Mickey Mikitani

Rakuten is not a telecom company

Rakuten’s mission is to contribute to society by creating value through innovation and entrepreneurship. With a diverse ecosystem of over 70+ services, Rakuten has successfully transformed industries―moving them online to benefit from total digitalization, reducing cost and accelerating operations to create unbeatable competitive advantage.

Examples of Rakuten Japanese leadership

#1*1 e-commerce marketplace

by domestic e-commerce GMS

#1*2 credit card

by shopping GTV
Bank Icon

#1*3 online bank

by # of accounts

#1*4 online brokerage

by # of accounts

#1*5 travel app

by MAU

#1*6 loyalty points program

*1: Rakuten is one of two leading players, together with Amazon. Comparison by marketplace GMS researched by Rakuten Group, Inc. & FY2021. FUJI KEIZAI CO., LTD. (February 28, 2022). Gross Merchandise Sales for e-commerce of product sales. ​

*2: Value of purchase transactions among credit card issuers in the domestic market of FY2020 based on credit card issuers, survey by Yano Research Institute, Ltd. as of November 2021. As of November 2022. Source: Ministry of Economy, Trade and Industry, Specified Service Industry Statistics Survey,Credit Card Industry.

*3: As of March 31, 2022. Compared to public disclosures of major digital banks in Japan; SBI Sumishin Net Bank, Ltd., PayPay Bank Corporation, au Jibun Bank Corporation, Sony Bank Inc., Daiwa Next Bank, Ltd., ORIX Bank Corporation, GMO Aozora Net Bank, Ltd., Minna Bank, Ltd., and UI Bank Co., Ltd.

*4: Number of accounts as of the end of March 2021 for SBI Securities, as the number of single accounts is not disclosed; number of customer accounts with balance for Nomura Securities and Daiwa Securities; number of total accounts for SMBC Nikko Securities.

*5: Researched by Rakuten Group, Inc. ( ©App Annie )

*6: Researched by Rakuten Group, Inc. & Internet survey by MyVoice.com (n=1,000, November 2022).

Rakuten is now transforming telecom

Our approach is radically different from traditional telecom, starting with digitalizing all business processes—from planning, deployment, operations and moving into one  platform and philosophy.

With software driven cloud-native networks, continuous overlap and interplay are the foundation.
Telecom is no longer a static operating model but continuously adjusts based on customer needs of the moment.

Those that adjust the fastest will have the best network performance, the least cost, and  time to market advantage — fostering the most sustainable and energy-efficient networks.
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