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MWC 2024: It’s time for Telecom Reinvented

By
February 6, 2024
4
minute read

Five years ago, Rakuten understood it had to lead the charge with changing how the telecom industry plan, build and operate mobile networks to meet industry business goals for the future. Today, the global industry is now starting to adopt the same approach.

By fully embracing cloud, Open RAN and automation, the telecom industry is on a path to accelerating long overdue change. The investment community and financial markets are anxious to see this progress as quickly as possible.

By opening up inflexible RAN systems with interoperable, disaggregated solutions, mobile operators finally have a technology solution that could create more cost-effective networks and better services. This is just the beginning. With new automation, controller and AI technologies, operators now have the ability to build agile, scalable networks that respond at the speed of customer demand.

The best time to start changing? Either 10 years ago or today.

That’s why it’s time for Telecom Reinvented – Rakuten’s theme for MWC Barcelona 2024, the telecom industry’s largest stage. Rakuten is sending its top technology experts and has gathered some of the most important thought leaders in the industry to help discuss and demonstrate the technologies and strategies that you can use for your own Telecom Reinvented initiatives.  

Starting Point: Rakuten Booth located in Hall 2, 2D46

Your starting point to engage with Rakuten is at our booth, located in Hall 2. For the four days of MWC Barcelona, the booth will be staffed by members from across Rakuten Group companies, including Rakuten Symphony, Rakuten Mobile, Rakuten Viber, Rakuten TV and others.

The booth also features expert theater events featuring Rakuten executives, customers and partners.

MWC Throwback: A look back at Rakuten’s booth at Mobile World Congress Barcelona 2023. The company will once again be featuring booth theater sessions, experience zones, a happy hour event and more in Barcelona this year.

What is happening at the Rakuten booth in Hall 2, 2D46?

Rakuten International Showcase

Monday, February 26 at 2:30pm

Rakuten International CEO, Amit Patel will share his business vision for expansion across Europe and the UK while Rakuten TV will give insights into innovative content services for the telecom industry. Rakuten Viber will delve into their core business and customer offerings, providing valuable insights into the future of the messaging app landscape.

  • AmitPatel, CEO, Rakuten International
  • Ofir Eyal, CEO, Rakuten Viber
  • Cedric Dufour, CEO, Rakuten TV
Rakuten Group Showcase

Tuesday, February 27 at 10:30am

Rakuten Chairman and CEO Mickey Mikitani and Rakuten Mobile co-CEO Sharad Sriwastawa will share updates on Rakuten Group and Rakuten Mobile’s ambitious vision for bringing innovation in global telecom. 1&1 CEO Michael Martin will share the stage with Rakuten Symphony Chief Business Officer Rabih Dabboussi and telecom industry analyst Roy Chua to discuss the launch of 1&1’s mobile services in Germany, what it means for Europe, and where the innovative relationship is heading next.

  • Mickey Mikitani, Chairman and CEO, Rakuten Group
  • Sharad Sriwastawa, Co-CEO, Rakuten Mobile
  • Michael Martin, CEO 1&1 Mobilfunk
  • Rabih Dabboussi, Chief Business Officer, Rakuten Symphony
  • Roy Chua, AvidThink
Rakuten Symphony Showcase & Happy Hour

Tuesday, February 27 at 4:00pm

Rakuten Symphony leaders Sharad Sriwastawa and Rahul Atri will share the stage with AT&T’s Yigal Elbaz and industry analyst Chetan Sharma to discuss their vision for Telecom Reinvented.

The Rakuten Happy Hour follows at 5pm

  • Sharad Sriwastawa, President, Rakuten Symphony
  • Rahul Atri, President of OSS BU, Rakuten Symphony
  • Yigal Elbaz, Network Chief Technology Officer, AT&T
  • Chetan Sharma, CEO of Chetan Sharma Consulting
Rakuten AI Showcase

Wednesday, February 27 at 10:30am

How is Rakuten leveraging AI to transform telecom and power the greater Rakuten Group ecosystem? AI executive Ting Cai alongside Rahul Atri and Medithe Madhukiran will discuss Rakuten’s transformative 'AI-nization' mindset and potential role of AI and automation to upend industries with Appledore’s Robert Curran.

  • Ting Cai, Chief Data Officer, Rakuten Group
  • Rahul Atri, President OSS BU, Rakuten Symphony
  • Medithe Madhukiran, Head of Data Science, Rakuten Mobile
  • Robert Curran, Appledore

Booth Experience Zones

The Experience Zones is where we and our partners will showcase and demonstrate use cases of successful implementations of automation, Open RAN, AI and telco cloud solutions. Technology experts will be on hand to answer questions or discuss how the solutions can improve your network.

MWC Barcelona Conference Sessions

Rakuten Symphony experts will appear on the stages of MWC to engage in industry peer discussions. Here’s the schedule of Rakuten speakers at MWC Barcelona:

THE ANATOMY OF AUTONOMOUS NETWORKS

Monday, February 26 at 10:50am

Rahul Atri - President of OSS Business Unit, Rakuten Symphony

MWC Stage B

IS OPEN RAN LIVING UP TO ITS INTEROPERABILITY PROMISE?

Tuesday, February 27 at 2:30pm

Geoff Hollingworth – Chief Marketing Officer, Rakuten Symphony

MWC Debate Stage

O-RAN SECURITY SPECIFICATIONS AND VERIFICATION (PANEL DISCUSSION)

Wednesday, February 28 at 10:50am

Nagendra Bykampadi - Co-chair of the O-RAN Alliance SecurityWork Group

Partner Theatre 5, Hall 8.0

FUTURE SECURITY FOR FUTURE NETWORKS

Wednesday, February 28 at 4:15pm

Nagendra Bykampadi - Head of Product Security, Rakuten Symphony

MWC Stage B

It’s going to be an exciting show and we look forward to seeing you there.

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