Unlocking telco data intelligence value: A live discussion

Telcos want to unlock user data value but understand privacy and regulatory requirements remain the top priority.

In our latest Zero-Touch Live episode, Rakuten Symphony AI and data monetization lead Pranav Shanker joined CMO Geoff Hollingworth to reveal how Rakuten Mobile is navigating market requirements by bridging data science, business outcomes and responsible innovation.

Watch the full replay now below:

Turning anonymized data into new outcomes

Throughout the discussion, Pranav discussed the playbook his team uses to convert anonymized data into real business impact while keeping customer trust intact.

Key strategies he covered included:

• Start with better questions. Business curiosity drives relevant use cases.
• Spot real patterns. Use travel, payments, and retail behavior to guide action.
• Tag behavior, not people. Group users by activity, not demographics.
• Design for AI-readiness. Create structured, reusable data inputs.
• Build a data-first culture. Focus on what customers need, not what they’re worth.

If you are looking for a starting place to responsibly unlock data value, check out the interview now.

How is your organization embracing new data approaches as a foundation for trust and long-term innovation? Tag Geoff Hollingworth and Pranav Shanker and let us know in the comments!

We are already at the 2025 halfway mark. A big thank you to our audience for continuing to follow and engage with our content. Note we'll be on a brief hiatus during early July and back with a new issue 7/17!

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