Rakuten Site Management, Rakuten Symphony’s simplified and automated solution, to support AT&T’s Network Simplification Transformation (NST) project and nationwide Open RAN deployment while consolidating and replacing consolidate legacy systems
TOKYO and DALLAS, June 12, 2025
What’s the news?
Rakuten Symphony and AT&T* have extended a multiyear collaboration agreement to expand adoption of Rakuten Symphony's Site Management to accelerate AT&T’s Network Simplification Transformation project and 5G Open RAN deployments across the United States. This marks the extension of a collaboration announced in February 2022 and includes consolidating and retiring legacy applications and software into Rakuten Site Management to optimize productivity among AT&T employees and contractors responsible for Open RAN deployment and site build. This also consolidates data and real-time situational awareness as a foundation for more advanced automation and AI led operations.
Why is this important?
AT&T’s Open RAN plan is for 70% of its wireless network traffic to move across open and interoperable platforms by late 2026, with plans to scale its Open RAN environment beginning in 2025. Migrating to an Open RAN and Cloud RAN infrastructure comes with a variety of different challenges, and AT&T needed to simplify operations by consolidating its disparate legacy systems that support cell site functions from design to construction. By means of Rakuten Site Management, Rakuten Symphony has helped AT&T deploy an integrated end-to-end solution that replaces these legacy systems. This legacy tool replacement was successfully completed without disruption to operations at an unprecedented pace of approximately 18 months from initial pilot.
Deployed to more than 10,000 registered users within AT&T and its contractor teams, Rakuten Site Management provides a workflow driven end-to-end process orchestrator for cell site planning, design, compliance, and construction management. Additionally, AT&T has expanded the use of Rakuten Site Management to orchestrate and support the deployment of its massive fiber expansion plans.
What is Rakuten Symphony Site Management?
Rakuten Symphony Site Management leads the way in wireless and wireline build-out, offering a comprehensive approach to streamline the lifecycle of telecom sites. From initial planning to final roll-out, Rakuten Site Management leverages AI and digital workflows to facilitate efficient network deployment and management, ensuring your business remains ahead of the curve.
Where can I get more information?
For more information, please visit https://symphony.rakuten.com/
What people are saying:
Alisha Remek
Vice President, Access Construction & Engineering, AT&T
“Rakuten Symphony’s expertise in workflow orchestration and creativity in ideating solutions to complex problems or functions has been instrumental in our success. Their willingness to push boundaries—balancing speed with quality—has helped us achieve the goals of AT&T’s Network Simplification Transformation program.”
Vivek Murthy
President of OSS BU, Rakuten Symphony
“AT&T is leading an immense project that requires scalable, high-impact solutions to support network modernization across both fiber deployments and next generation mobile deployments. We’re excited about this collaboration, which highlights our commitment to innovation and partnership and demonstrates how Rakuten Symphony’s technology and solutions can drive significant efficiency and productivity gains to empower large-scale operators like AT&T. It reflects our strategic alignment with industry leaders and our role in advancing the adoption of cutting-edge technologies like Open RAN.”
*About AT&T Communications
We help family, friends and neighbors connect in meaningful ways every day. From the first phone call 140+ years ago to mobile video streaming, we @ATT innovate to improve lives. AT&T Communications is part of AT&T Inc. (NYSE:T). For more information, please visit us at att.com.
About Rakuten Symphony
Rakuten Symphony is reimagining telecom, changing supply chain norms and disrupting outmoded thinking that threatens the industry’s pursuit of rapid innovation and growth. Based on proven modern infrastructure practices, its open interface platforms make it possible to launch and operate advanced mobile services in a fraction of the time and cost of conventional approaches, with no compromise to network quality or security. Rakuten Symphony has headquarters in Japan and local presence in the United States, Singapore, India, Europe and the Middle East Africa region. For more information, visit: https://symphony.rakuten.com/
