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Attending MWC 2025? Sign-up for a meeting with one of our global telecom experts. Meet us at Booth #2C70.

Intelligent Growth

Mobile World Congress 2025

@Booth #2C70  |  3-6 March, Barcelona
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OSS Simplification

Scalable operations in a post-transformation era
Schedule a meeting or demo at Rakuten booth (#2C70) at #MWC25 and download your exclusive copy of the report!
Real-time business runs on real-time data

How can you achieve Intelligent Growth in your market?

At Rakuten, we bit the bullet and did everything a modern technology company would do. We understand what is involved in making the change to horizontal cloud, massive automation, and open interfaces, and open supply chain.  

We use the same technology not only in telecom, but also in other industries such as retail, sports and fast food. It works for them and it works for telecom. Lower cost structure, faster operations, and data driven business engagement leads to a different perspective and different business opportunities.

If this is interesting, we want to meet and talk...

Must watch speaker sessions at the Rakuten booth

Monday, March 3, 2025

10:00 am

Rakuten International Showcase

New business opportunities across North America and Europe and content services for the telecom industry.

Speakers:

Amit Patel

Amit Patel


CEO and Head of Rakuten International, Rakuten USA

Cedric Dufour
Cedric Dufour

CEO, Rakuten TV and President, Rakuten France

Atanas Raykov
Atanas Raykov

VP Marketing, Rakuten Viber

1:00 pm

Rakuten Mobile and Cisco Showcase

One of the world's largest Segment Routing over IPv6 Micro Segment ID (SRv6 uSID) IP transport network migrations. 

Speakers:

Shailesh Gupta
Shailesh Gupta

Director, Network Operations (SXC) Supervisory Department, Rakuten Mobile

Gurudatt Shenoy
Gurudatt Shenoy

VP, Product Management, Mass-Scale Infrastructure Group, Cisco Systems

2:00 pm

Rakuten Symphony Business Unit Presidents Panel

Rakuten Symphony BU plans for 2025; utilization of automation and AI; and how our product portfolios can provide a comprehensive end-to-end solution suite for customers in the telecom, enterprise and now retail industries.

Speakers:

Partha Seetala
Partha Seetala

President, Cloud BU

Anil Sawkar
Anil Sawkar


President, RAN BU

Vivek Murthy
Vivek Murthy

President, OSS BU

Ryan Son
Ryan Son

President, IS BU

Tuesday, March 4, 2025

10:30 am

Rakuten Group CEO MWC Opening Remarks

Rakuten Group updates and thoughts on the current landscape of the telecom industry.

Speakers:

Mickey Mikitani
Mickey Mikitani


Chairman and CEO of Rakuten Group

2:30 pm

Democratizing Mobile, Satellite Connectivity &  Empowerment Through Tech

Fireside chat on the partnership between Rakuten Mobile and AST SpaceMobile with the goal to provide satellite-to-mobile service across Japan.

Speakers:

Mickey Mikitani
Mickey Mikitani


Chairman and CEO of Rakuten Group

Abel Avellan
Abel Avellan

Chairman and CEO of AST SpaceMobile

3:00 pm

Rakuten Mobile 
co-CEO and Rakuten Symphony President Session

The latest business updates of Rakuten Mobile and Rakuten Symphony followed by panel discussion with Airspan and Tech Mahindra exploring new opportunities for Open RAN followed by a fireside chat on data monetization.

Speakers:

Sharad Sriwastawa
Sharad Sriwastawa

co-CEO, Rakuten Mobile and President, Rakuten Symphony

Mohit Joshi
Mohit Joshi

CEO and Managing Director, Tech Mahindra

Glenn Laxdal
Glenn Laxdal

President and CEO, Airspan

4:00 pm

Showcase Rakuten Link AI

Rakuten Link is Rakuten Mobile’s native mobile app, seamlessly connecting mobile users with the entire Rakuten ecosystem of services on a single platform, integrated with AI capabilities to enrich everyday life.

Speakers:

Puneet Handa
Puneet Handa

Head of Business Strategy & Portfolio, Rakuten Symphony

Luca Milillo
Luca Milillo

Vice President, 
Rakuten Link

Marc Einstein
Marc Einstein

Research Director, Counterpoint Research

Wednesday, March 5, 2025

9:30 am

Rakuten Mobile Network Executive’s Panel

Rakuten Mobile’s network division leaders discuss how the team has continued to provide industry leading mobile experience to customers in Japan.

Speakers:

Mahmoud Elsakhawy
Mahmoud Elsakhawy

General Manager, E2E Performance & Capacity Department, Rakuten Mobile

Sachin Verma
Sachin Verma

Director, AI & Data Supervisory, Rakuten Mobile

Shailesh Gupta
Shailesh Gupta

Director, Network Operations (SXC) Supervisory Department, Rakuten Mobile

10:30 am

Rakuten Link in Action

A behind the scenes look at new revenue opportunities for mobile operators through a single super app connecting to users to new digital services.

Speakers:

Luca Milillo
Luca Milillo

Vice President, 
Rakuten Link

1:00 pm

Rakuten Mobile eSim

As Rakuten Mobile prepares to launch its prepaid eSIM service, discover how we plan to achieve success as a service enabler.

Speakers:

Tarek Zeid
Tarek Zeid

SVP, International Business, Rakuten Mobile

Ayush Mathur
Ayush Mathur

Chief Commercial Officer, Telna

1:30 pm

Rakuten Cloud and Google Cloud Fireside Chat

How Rakuten Cloud storage has enabled enterprise edge solution and explore how our collaboration with Google Cloud is driving innovation at the edge.

Speakers:

Oni Chakravartti
Oni Chakravartti

SVP Sales, 
Rakuten Cloud, 
Rakuten Symphony

Elie Tabchouri
Elie Tabchouri

Director, Google Distributed Cloud, EMEA, Google

Show Floor Activities 

Sustainability & Energy Management: A Competitive Advantage

Rakuten Expert:

Vivek Chadha
SVP, Global Telecom Cloud Sales, Rakuten Symphony
9:10 AM – 10:00 AM | Saturday, Mar 1 
Location: TBD 
Organizer: Ampere Computing

Enabling Continuous Innovation: AI in the RAN, Security, Efficiency, and More

Rakuten Expert:

Nagendra Bykampadi
Global Head of Product Security, 
Rakuten Symphony
9:20 AM – 10:00 AM | Tuesday,
 Mar 4 
Location: 
Fira, Hall 8 
Organizer: O-RAN Alliance

2025 Global Mobile Trends Presented by GSMA Intelligence

Rakuten Expert:

Anshul Bhatt
Chief Product Officer, (OSS Business Unit) and Head of Intelligent Operations, Rakuten Symphony
11:00 AM – 12:00 PM | Tuesday, Mar 4
Location: 
CC8.14, GSMA Knowledge Zone, Hall 8.1 - 4YFN
Organizer: GSMA 

Are Telcos Behind The AI Curve?

Rakuten Expert:

Geoff Hollingworth
CMO, Rakuten Symphony
2:45 PM – 3:45 PM | Tuesday, Mar 4
Location: Fira, 
Hall 6 
Organizer: GSMA  

Intelligence Hour: MWC 2025 in review - what’s the role of OSS/BSS in powering the show’s top themes?

Rakuten Expert:

Anshul Bhatt
Chief Product Officer, (OSS Business Unit) and Head of Intelligent Operations, Rakuten Symphony
10:30 AM – 
11:00 AM | Thursday, Mar 6 
Location: Fira, Hall 8 MWC Broadcast Stage, Hall 4 
Organizer: GSMA 

Industry Panels at the Booth

DSP Leaders Industry Vision 2025 Report: Results Panel

The DSP Leaders Industry Vision 2025 Report surveys TelecomTV’s illustrious DSP Leaders Council which comprises over 90 thought leaders, innovators and disruptors representing the global CSP, vendor and analyst communities.
Areas of focus include market confidence, business and technology challenges and opportunities, investment priorities and the relative importance of new technologies.
The panel will discuss the findings of the survey and share their views and insights as to what 2025 holds for our great industry.

Expert Speakers:

Ray Le Maistre
Editorial Director, Telecom TV
Ahmed Hafez
VP Technology Strategy, Deutsche Telekom
Gabriela Styf Sjoman
MD Research and Network Strategy, BT Group
Geoff Hollingworth
Chief Marketing Officer, Rakuten Symphony
4:00 PM – 5:00 PM | Wednesday, Mar 5
Location: Hall 2, Rakuten Booth #2C70  

API monetization strategies – Carrier path to network profitability

Expert Speakers:

Stephanie Ormston
AVP, Digital Services Integration, AT&T
Faiq Khan
Senior Vice President - Global Sales OSS BU, Rakuten Symphony
2:30 PM – 3:00 PM | Monday, Mar 3
Location: Hall 2, Rakuten Booth #2C70  

SMO and rApps - Driving optimized network performance with AI & real-time data

Expert Speakers:

Dr. Tomek Gerszberg
The Chief Technology Officer, Axiata
Rahul Atri
Chief Product Officer, Aira Technologies
Anshul Bhatt
Chief Product Officer, OSS BU, Rakuten Symphony
3:00 PM – 3:45 PM | Monday,
 Mar 3 
Location: Hall 2, Location # 2C70 2A5MR

AI in Open RAN: Role, requirements and challenges

Expert Speakers:

Sushil Rawat
Director - RAN Strategy, Telus
Muslim Elkotob
Principal Architect, Vodafone
Harpinder Matharu
Senior Director - Business Lead Comms BU, AMD
Perivoye Stoyanovski
Global Head of OSS Solution Architecture, Rakuten Symphony
6:00 PM – 6:45 PM | Monday, Mar 3
Location: Hall 2, Rakuten Booth #2C70  

Open RAN for Optimized Performance, Energy Efficiency, and Interoperability

Expert Speakers:

Daniel Borras
Head of Marketing and Business Strategy, Samsung Networks - Europe
Muslim Elkotob
Principal Architect, Vodafone
Kumaran Siva
Corporate Vice President - Strategic Business Development, AMD
Neeraj Patel
SVP and Head of Sales - RAN BU, Rakuten Symphony
8:30 AM – 9:30 AM | Tuesday, Mar 4
Location: Hall 2, Rakuten Booth #2C70

AI from Cloud to Edge

Expert Speakers:

Caroline Chan
VP - Network and Edge Group, Intel
Eric Hartman
VP - AI Tech Collaboration, SK Telecom
Vivek Chadha
SVP & Global Head of Telco Cloud, Rakuten Symphony
8:00 AM – 
8:45 AM | Wednesday, Mar 5 
Location: Hall 2, Rakuten Booth #2C70

The convergence of AI, GenAI, and Open RAN: Driving automation, orchestration, and monetization in next-gen networks

Expert Speakers:

Kaitki Agarwal
Founder/President, A5G Network
Bharadwaj Pulugundla
Business Development Partner, Verizon Enterprise Solutions
11:30 AM – 
12:00 PM | Wednesday, Mar 5 
Location: Hall 2, Rakuten Booth #2C70

Network modernization for 5G

Expert Speakers:

Faisal Ghazaleh
Global Head of Presales - OSS
Rakuten Symphony
Ron Westfall
Research Director, Futurum Group
2:00 PM – 
2:45 PM | Wednesday, Mar 5 
Location: Hall 2, Rakuten Booth #2C70
Improve ARPU while automating your operations

Experience INTELLIGENT GROWTH

MWC Sessions

Rakuten Symphony experts will appear
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