Increased customer lifetime value through exposure to multiple services across the ecosystem
Higher Conversion (CVR)
Inherent conversion boost from unified brand, ID, payment & loyalty program
Lower CAC (Customer Acquisition Cost)
Significantly reduced acquisition cost compared to independent services
This is a business model transformation, not just a technology shift... Rakuten has shown that when you build a true ecosystem around membership, you create value far beyond transactions.”
- Mickey Hiroshi, CEO, Rakuten Group
Ecosystem structure
Total of 70+ Services
SERVICE
E-Commerce
OTA
Telecom
Communications
Digital Content
Credit Card
Rewards
Incentive
C2C
eBooks
PLATFORM
Brand
#11
Points
Powered by Point System Platform
650B (JPY)2 over 5tn3
Data
400M+4
Rakuten ID The foundation that identifies & tracks every user
Approx. 2bn Membership worldwide
100M+ IDs in Japan
¹Web Brand Survey Nikkei BP (2023)
² issued per year (2024)
³ issued to date (2025)
4purchases (2021)
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