Spotlight on Tech

Preparing for 6G: Resetting innovation cycles and building networks that deliver real value

By
Vaibhav Dongre
Vice President Marketing
Rakuten Symphony
August 25, 2025
4
minute read

With the telecom industry ramping up plans for 6G, a key question is emerging: how can networks evolve fast enough to meet new demands from AI, edge intelligence and industry applications? A recent Telecom TV panel discussion explored what operators and their partners should be doing now to prepare networks, processes and innovation cycles for this next leap.

The session featured:

  • Neil McRae, Chief Network Strategist, Juniper Networks
  • Anita Döhler, CEO, NGMN Alliance
  • Geoff Hollingworth, CMO, Rakuten Symphony
  • Prof. Harald Haas, University of Cambridge

Watch the full interview here.

The pace of change calls for a new mindset

One of the strongest themes to emerge from the discussion was the urgent need to rethink how the industry approaches innovation. The traditional model of 10-year G cycles, where networks evolve in slow, discrete jumps, no longer fits a world where AI-native apps, edge computing and new vertical use cases are evolving at internet speed.

To stay relevant, telecom networks must evolve faster, through continuous innovation, agile architectures and closer collaboration with vertical industries.

Balancing innovation, coverage and real-world outcomes

While future-facing technologies such as sensing, AI at the edge and 3D immersive experiences hold great promise, the panel also emphasized more immediate priorities. Chief among them is ubiquitous coverage. Without reliable, seamless connectivity, many 6G use cases will remain theoretical.

Equally important is simplicity. The industry must avoid the complexity traps of 5G, where too many standardized features were never deployed or monetized. Simpler, software-driven, modular networks will be key to accelerating time to value and enabling faster adaptation to emerging demands.

Finally, innovation must be grounded in real-world outcomes. This means deeper collaboration with vertical industries from the start – co-creating solutions that solve meaningful problems in healthcare, transportation, agriculture and beyond.

Geoff Hollingworth, CMO, Rakuten Symphony on preparing for 6G Networks
Geoff Hollingworth, CMO, Rakuten Symphony on preparing for 6G Networks

Key takeaways

  • Move beyond the G-cycle mindset: Networks must evolve continuously, not in 10-year leaps, to keep pace with AI and vertical demands.

  • Make ubiquitous coverage a priority: Seamless, reliable connectivity is foundational to enabling future applications and services.

  • Simplify architectures to accelerate innovation: Modular, software-driven networks can help operators adapt faster and reduce complexity.

  • Co-create with verticals: Engaging deeply with industries is essential to building networks that deliver real business value.

  • Strengthen innovation ecosystems: Closer collaboration between academia, technology partners and operators will help accelerate meaningful outcomes.

"The question is what should really exist in a 6G standard and what should exist around the 6G standard in the industries that are going to use it?" 
-Geoff Hollingworth, CMO, Rakuten Symphony

Stay tuned for more insights from industry leaders on the future of telecom and technology. Follow us on LinkedIn for updates on upcoming discussions.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
5G
Cloud
Cloud-Native
AI
Automation

Subscribe to Covered, a Newsletter for Modern Telecom

You are signed up!

Thank you for joining. You are now a part of the Rakuten Symphony community. As a community member, you will receive news, announcements, updates, insights and information in our eNewsletter.
How can we help?
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Notice for more information.