Start changing today.

Focus on the

wanted outcomes.

The journey to effortless operations and limitless innovation with Symworld starts with a target business outcome. From there, Rakuten Symphony works with operators to map the most effective path to the goal.

Moving to Symworld has a clear, predefined set of phases designed to combine quick wins with strategic improvement.

Proactive Assurance with Symworld

Optimize
Design
Test
Scale
Baseline
Configure
Platform
Define
Outcomes
Measure
& Adapt
Live
Operation
Gather
Data

Operators can choose from a range of common starting points for their journey, or work with us to target more ambitious business outcomes.

Outcome

30% lower TCO and Faster Time-to-Differentiate

Symworld offers a complete, multi-vendor 4G/5G open RAN that is proven at scale, and independently recognized for its world-class quality. Supporting the complete network lifecycle through to live operations, Symworld is enabling operators to disrupt mature markets, lower costs, and rapidly roll out innovations from an open ecosystem of vendor partners.

Baseline
1  week
Establish business goals, establish the focus for open RAN introduction, and specify target outcomes on costs, effort, speed or performance.
Design
4-8  weeks
Partner with Rakuten Symphony's Platform team to select the right mix of network functions, applications and automated operating procedures.
Test
2-3 months
Establish familiarity with core group of users on applications and operating procedures, review and refine dashboards, benchmark network upgrades.
Scale
3-6 months
Replicate rollout of sites with zero-touch provisioning, train additional users, add third-party capabilities as required.
Optimize
2-4 weeks
Review overall network performance and analytics to identify opportunities for improvements in speed, quality, performance. Re-baseline and repeat.

Outcome

Reduce inbound care calls

Problems and their root causes can be identified and predicted by bringing existing performance, network and customer data into the Symworld platform. Automated notifications create a closed loop that steers customers to take actions to resolve problems alone and reduce the number of calls to customer care.

Baseline
1  week
Quantify volumes and duration of time spent on handling calls related to service quality. Define a business-impacting target outcome for reduction.
Design
4  weeks
Partner with Rakuten Symphony to bring call data and network data into the platform, and design automated corrective actions.
Test
4  weeks
Test against historical data to benchmark % of calls that could be avoided and identify other potential cases.
Scale
3  months
Extend data ingestion to additional customer groups, network regions and additional service-related issues.
Optimize
2-4 weeks
Review against target outcome, identify next most common inbound call category, and repeat.

Outcome

Accelerated Time-to-Market

New features from the Rakuten Symphony marketplace or third-party network functions can be added to the platform, trialed and assessed, all from a web browser. Entire network upgrades can be carried out automatically, within a single maintenance window.

Baseline
1  week
Define a new or changed service capability, set a target outcome for accelerated onboarding and map the current pipeline process.
Design
4-8 weeks
Partner with Rakuten Symphony to design business process integration points between the Symworld platform and network operations.
Test
1 months
Drive representative new features from both Rakuten Symphony and third-party partners through the platform to establish familiarity with process and speed.
Scale
1-2 months
Bring additional network features into the platform ecosystem and increase the frequency and volume of updates.
Optimize
2-4 weeks
Review  against original target outcomes, identify any variations required for particular workloads, and repeat.

Outcome

Additional Revenue

Combine insights from customer behavior and network performance with automated outreach to target service offers or upgrades in a timely and intelligent way.

Baseline
1 week
Identify target customer segments and available data sources for behavior detail and network data.
Design
4-8 weeks
Partner with the Rakuten Symphony team to configure the platform, making use of AI models, and automated customer engagement capabilities.
Test
2-3 months
Create candidate promotions and A/B tests for communications, against a sample of customers in the target segment.
Scale
3-6 months
Extend data ingestion to all customers, using inbuilt scalabilty of the Symworld platform.
Optimize
2-4 weeks
Review the results against the target outcome, refine the targeting or offer, and repeat.

Outcome

Effortless Operations

Symworld’s Automation Framework empowers Business and Operations teams to develop and deploy applications that deliver immediate business benefits, including power management and sleeping cell resets. Rakuten Symphony works with operators to use the Symworld platform to create high-value automations that better the customer experiences of everyday activities, eliminate friction, and execute end-to-end processes.

Baseline
1 week
Identify the most effort-intensive Operations processes to target, and a business-impacting outcome for reduction or acceleration.
Design
2-3 weeks
Partner with the Symworld team to design the right configuration of platform and products, functions and data sources, operating procedures and migration /ingestion strategy.
Test
2-3 months
Build familiarity with a small group of users, diverting a proportion of current processes through the Symworld™ platform.
Scale
3-6 months
Continuously add automated procedures for high-volume Operations tasks and/or extend use of platform to all instances of a given operational activity.
Optimize
2-4 weeks
Review against target outcomes, assess effort and cost reduction, process acceleration achieved, identify additional data-driven opportunities and  repeat.

Outcome

Faster service restoration

With a complete view of the network, performance combined with environmental data including third party sources, site recovery actions can be planned and resources allocated to ensure services are restored quickly in the event of major outages.

Baseline
1 week
Identify sites at risk from weather-based service degrades (rain, flood, storm), benchmark average time / effort to restore, and access environmental data sources.
Design
4-8 weeks
Partner with Symworld™ team to design automated procedures for outage root cause analysis and range of restoration actions. Configure platform with a mix of plan, build and operate apps.
Test
2-3 months
Simulation runs for extreme weather detection / diagnosis, restoration procedures and refinement of models based on historical data.
Scale
3-6 months
Extend detection and restoration procedure automation to all sites, and monitor against live environmental data.
Optimize
2-4 weeks
Review against target outcomes (faster service restoration), and extend into prediction of vulnerable sites against forecast data.

Outcome

Higher Availability, Lower Churn

With a near real-time view of the network and service Rakuten Symphony can anticipate problems and proactively remedy them, avoiding customer impact, calls to customer care and reducing the risk of customer churn.

Baseline
1 week
Identify services or products with the highest number of reported tickets, or associated with high churn. Set a target outcome.
Design
4-8 weeks
Partner with Rakuten Symphony team to design data selection and ingestion, leverage the platform to build AI models to predict problems, and automate avoidance actions required to mitigate impact.
Test
2-3 months
Live operation on a subset of customers, services, network regions or UE types to test closed-loop design.
Scale
3-6 months
Extend to cover additional subscribers, devices, regions and refine AI models with  additional data.
Optimize
2-4 weeks
Review against target outcomes, assess effectiveness of problem-avoidance actions relative to service experience and customer trouble tickets. Refine and repeat.

Outcome

NPS Boost

Customers love a network that works brilliantly, resolving their problems simply, intelligently and effortlessly. Symworld is the foundation for all three, making a Symworld powered network one that customers are happy to recommend.

Baseline
1 week
Baseline NPS and known or likely factors that influence customer scores. Decide on a business-impacting outcome to target.
Design
4-8 weeks
Partner with Symphony to establish the right platform configuration that best addresses customer priorities: speed, quality, cost, capacity and intelligence.
Test
2-3 months
With a live platform and a subset of customers, monitor service quality, customer experience and sentiment plus interactions.
Scale
3 months
Leverage the scalability of Symworld to add more subscribers, channels and data.
Optimize
2-4 weeks
Review NPS data against network and service KPIs, plus automated actions, and spot opportunities to refine and improve.

Meet

the Family.